Milanese Aperitivo · Bitter Liqueur
Campari
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Campari's signature red color was originally achieved using crushed cochineal insects for dye — a recipe Gruppo Campari only switched away from, to artificial coloring, in the year 2006.
Campari is a bright red, bitter Italian aperitivo made from a secret infusion of herbs, fruit peel, and aromatic plants, invented in Novara but perfected and headquartered in Milan since the 1860s. It's most often served as a Campari soda or an Americano, poured over ice with a slice of orange.
Why it's made this way: Gaspare Campari moved his bar and formula to Milan in 1862, and the Camparino café in the city's Galleria Vittorio Emanuele II became the birthplace of Milan's aperitivo hour, a ritual the whole city still keeps every evening.
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