The tiny fishing village of Puerto Nuevo, once home to only a handful of families, now has dozens of restaurants built almost entirely around this one lobster preparation.
A whole lobster is split, fried in lard until the shell turns bright red and the meat crisps at the edges, then served simply with rice, beans, tortillas, and melted butter or salsa on the side. Stands and small restaurants in Puerto Nuevo, south of Rosarito, have built their reputation on this exact style.