Market Stall Sweet · Ring-Shaped Fritter

Kuih Cincin

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Its name simply means 'ring cake' in Malay — cincin is Malay for 'ring' — after the twisted circular shape cooks pinch into the dough before it goes into the fryer.

Kuih cincin is a dense, dark-brown fried cake made from rice flour and palm or brown sugar, shaped into a ring and deep-fried until the outside turns crackly while the center stays chewy. It's sold alongside other kuih at markets and Ramadan bazaars around the capital.

Why it's made this way: Like most Bruneian kuih, it developed as a keepable, fry-to-order sweet that market vendors could prepare in batches ahead of a crowd, and it remains a common find at stalls around Bandar Seri Begawan and Kampong Ayer alike.