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Morioka Ritual · Endless Refill Soba

Wanko Soba

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Servers keep dropping fresh bite-sized bowls of noodles into your bowl the instant you finish one — the only way to make them stop is to slam the lid shut before they can refill it.

Buckwheat soba noodles are served in small individual bowls, one mouthful at a time, with servers continuously refilling an eater's bowl until they physically cover it with the lid to signal they're done; some eaters top 100 bowls in one sitting.

Why it's made this way: The tradition is traced to Morioka and Hanamaki in Iwate Prefecture, reportedly rooted in a custom of serving small noodle portions to travelers or guests so a host could keep hospitality going indefinitely, and it's now a competitive-eating attraction in its own right.
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