It began in a tiny converted garage down a back alley with zero advertising, and the queue that built up by word of mouth alone has become as much a part of the experience as the burger itself.
Fergburger piles thick house-made patties — beef, lamb, venison, fish or falafel — high with fresh toppings inside a soft bun, wrapped in paper and eaten standing on the street. Since opening in a tiny garage on Cow Lane in 2001, then moving to its current Shotover Street site in 2005, it draws queues out the door at almost any hour, day or night.