Northern Lager · Born in Sollefteå
Norrlands Guld
Photo: Erik Cleves Kristensen / Wikimedia Commons · CC BY 2.0
It was first brewed in 1965 by Sollefteå Bryggeri in Ångermanland, but since Spendrups took over the brand in 1989 it has been brewed further south.
Norrlands Guld is a golden lager whose name and branding lean hard into Norrland's vast forests and rivers, sold across Sweden but carrying an identity rooted firmly in the north. It's a straightforward, crisp everyday pilsner-style lager.
Why it's made this way: For a region defined by huge distances and small towns, a beer literally named 'Norrland's Gold' became a shorthand symbol of northern Swedish identity.
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