The beans grown around this one city supply a large share of the robusta that makes Vietnam the world's biggest robusta coffee producer — most of it grown on the red volcanic soil surrounding Buôn Ma Thuột itself.
Dark-roasted robusta beans, often traditionally roasted with a touch of butter or sugar for a heavier, more caramelized flavor, are brewed drop by drop through a phin filter into a small glass, drunk black over ice or with condensed milk. Cafés throughout Buôn Ma Thuột serve it strong, thick, and unmistakably more intense than coffee found in Vietnam's coastal cities.