It's fried, then broken apart with a fork mid-cook into rough crumbles rather than kept as a solid cake — the texture is the whole point.
Coarse cornmeal (sometimes mixed with wheat) is cooked into a stiff mush, then fried in butter in a pan while being repeatedly broken up into crumbly, toasted pieces. Vorarlberg market stalls and Alpine huts serve it with a bowl of milk or coffee for a hearty, savory-sweet breakfast.