Haná Heritage · Zubr Beer
Zubr (Bison Beer)
Photo: Feťour / Wikimedia Commons · CC0
The bison head on every label comes from the arms of the Pernštejn lords, who founded Přerov's first noble brewery in 1480; the town of Přerov carries the same emblem.
Zubr is a Czech lager brewed in Přerov, on the Haná plain of the Olomouc region, known for balanced malt sweetness and clean, moderate hop bitterness typical of Moravian pale beers. It's one of Moravia's most widely recognized everyday brands.
Why it's made this way: Přerov's brewing rights date to the Middle Ages, and Zubr grew from a 19th-century local brewery into the signature beer of the Haná region around Olomouc, carrying the area's own heraldry on every bottle.
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