It is listed on the Dutch national inventory of intangible cultural heritage, and Brabant runs an annual competition to crown the province's best worstenbroodje baker.
A seasoned minced-meat sausage, usually pork or a pork-beef mix, is wrapped in a soft white bread dough, not puff pastry, and baked until golden, then sold warm from the bakery counter. It's a fixture of markets and bakeries across Noord-Brabant, eaten as a handheld snack any time of day.