It's a close cousin of Turkish simit — a reminder that Novi Pazar's bread culture is a direct holdover from nearly five centuries under Ottoman rule.
A ring of chewy yeasted dough is dipped in grape or sugar syrup, coated in sesame seeds, and baked until glossy and golden. Street vendors sell it fresh from baskets and carts around Novi Pazar's old bazaar.
Why it's made this way: The Sandžak region kept much of its Ottoman-era Muslim culture after the rest of Serbia shifted away from it, and its bread and pastry traditions still trace straight back to Turkish bazaars.